Financial transactions and advertising are one and the same, you either buy what’s being sold or you don’t. To launch Stanlib Wealth Management, we demonstrated the true value the right investment could make in your life. With tensions mounting over increased bank fees, Meridian Credit Union reminded all of Ontario where to save without the fees. With Nedbank, the chance to nominate your own cause was an easy sell for its legendary affinity program. Standard Bank Achiever Plan helped everyone enjoy the many benefits usually reserved for the wealthy. There are 28 teams that don’t win the Stanley Cup, so Visa became the only NHL sponsor to identify with all the Canadian fans who hadn’t seen a win in over 20 years.