FORD – Super Duty
MAKE LIGHT WORK: PRINT
To show how a Ford Super Duty truck can tow almost anything, we turned extremely heavy equipment into featherweight inflatables. It ran in print and in-store POS. The print and poster series was also featured in Luerzer's Archive Top Canadian Print, awarded (Gold, Silver, Bronze and Craft) at the 2016 Marketing Awards, and recognized by Communication Arts (Advertising Awards) and Applied Arts (Advertising and Photography Awards).