How To Win Awards & Influence Judges

  • My mentor at TBWA said you can always rely on at least ten percent of award winners being demonstration advertisements.
  • Ten percent is better than no percent right?
  • Hence the reason most of my ads are demonstration.
  • So what wins at Cannes, D&AD and, while we’re at it, the Oscars?
  • Oh, and is there perhaps a way to win that offers more than a one in ten chance?