ADIDAS – Messi

ALL FOOTBALL. ALL MESSI. ALL IN.

Messi may be the greatest footballer of our time and we certainly had a lot of fun on the shoot. The AdiZero lightweight campaign was the precursor to the All In campaign and you will see crossover footage from our time in Barcelona. All Messi would become the rally cry across stores. We produced digital prerolls spots and demonstrated their lightest boot ever.