GATORADE – GSP

THIS PRE-EMPTED THE FIRST UFC BOUT IN TORONTO.

The idea to promote Gatorade athlete GSP ahead of the biggest UFC fight of all time worked two-fold. As Georges is from Quebec, he has universal appeal like few others in Canada. Our efforts with both GSP and Sidney Crosby had excellent sales results and Cassies Silver. However, perhaps what I enjoy the most is Eggplant studio's original ode to Quebec 60's pop.