Jonathan
Meet Jon the AdSmith
Given that Smith is the most advertised name of all time, it stands to reason I’d become an AdSmith for hire. I guess I have bank advertising to thank for that.
So, what has this WordSmith done to elevate one of the world’s most ubiquitous names? Well (clears throat) I don’t usually search my own name, but I happen to be the most awarded Jonathan Smith creative on the planet. Big whoop, I know. Yet, it’s the additional millions upon millions in revenue each campaign achieved that should interest the grownups. All stemming from a single brief: do the furthest thing from bank advertising. Especially for a bank. That’s how this Smith plans to leave an indelible mark as an AdSmith.

D&AD
1 Yellow Pencil, 1 Graphite, 3 Wood
Cannes Lion
Gold, 2 Bronze, 6 finalists
CMA
Best of the Best, 5 Golds
Marketing
2 Gold, 2 Bronze
ADCC
2 Gold, 2 Silver, 2 Bronze
Communications Arts
6 Entries
Brands I’ve worked on
